National Cooperative Bank (NCB) has partnered with leading education technology company EverFi, Inc., to bring an interactive, web-based financial management program to over 1,029 students since the program’s inception in 2013. In the 2015-16 academic year, 354 students were reached among the five local high schools that utilized the Money Matters Program.
“NCB is proud to have empowered so many students with the essential skills needed to make sound financial decisions. It’s a testament to our investment in the local community,” Deb Jones, NCB co-president, Ohio Region, said. “It is crucial that our younger generation understand important aspects of personal finance and this program equips them with the knowledge needed to successfully navigate the increasingly complex financial world we live in.”
The 354 students reached through the NCB’s Money Matters Financial Literacy Program completed 2,675 individual modules of learning during the 2015-16 school year. Students’ understanding of key financial topics rose by an average 64 percent based on pre- and post-assessment scores. Among the valuable topics covered were saving, banking, investing, renting versus owning, credit scores, taxes and insurance, and consumer fraud.
“The program engages and interacts with students while placing them in real-world scenarios,” said a teacher using the program. “Students truly appreciate learning about topics that they can and will use in their day-to-day lives.”
According to recent EverFi survey data, 87 percent of parents talk to their kids about money, but only 43 percent of parents describe themselves as well prepared to teach their kids about money, and many do not discuss more complex concepts like credit, financing higher education, or building wealth, focusing instead on values and rules-of-thumb like saving, managing spending, and avoiding debt. These statistics support the need for financial education in a school setting, where all students have an equal opportunity to learn essential financial skills.
NCB’s Money Matters Financial Literacy Program is implemented in a co-curricular basis, providing students with the opportunity to develop healthy financial attitudes and behaviors in a classroom setting.
NCB awards a $1,000 scholarship to a graduating senior at each of the schools that participate in the program and awards a $2,000 technology grant to the school that has the highest percentage of students that complete the program.
Submitted by Heather Cummings, NCB marketing communications manager.