Main Street Downtown Greenfield has begun work on a downtown market analysis — the process of documenting details about the downtown’s current condition, exploring changes occurring in the marketplace, verifying what consumers want from downtown, discovering what businesses the downtown market will support, and creating a downtown business development strategy.
Many communities must hire professional consultants for a substantial fee in order to have access to this important tool used by businesses, property owners, developers, bankers and investors for making better-informed decisions. Main Street Downtown Greenfield will complete its downtown market analysis by assembling a team of volunteers who will receive free technical assistance provided by Main Street Ohio and Heritage Ohio. This free technical assistance is one of the many benefits Greenfield receives as a designated Main Street Community.
In the months to come, Greenfield will see Main Street Downtown Greenfield volunteers inventorying downtown businesses and buildings, surveying consumers and business owners, writing a downtown market profile, and weighing the supply of various business categories against the demand for those business categories.
Once they have a detailed picture of the downtown’s economy, Main Street Downtown Greenfield will shape a business retention campaign that includes providing assistance and training to existing businesses and helping them expand. Next they will shape a recruitment campaign to compliment existing businesses and buildings downtown.
Recruitment will target businesses that people want and that the market will support. With their market analysis in hand, Main Street Downtown Greenfield will have a better chance of bringing business prospects downtown, professional consultants for a substantial fee in order to have access to this important tool used by businesses, property owners, developers, bankers and investors for making better-informed decisions.
If you would like to volunteer or for more information on the downtown market analysis or on Main Street Downtown Greenfield, email [email protected] or contact it through its Facebook page — Main Street Downtown Greenfield.
Submitted by Shari Royse-Bellar, Main Street Downtown Greenfield economic vitality chair.
